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FOR IMMEDIATE RELEASE
Intervisual
Creates High-Impact Dimensional Print Solution For Bounty’s New
Product Launch
New York, NY – Intervisual Communications, Inc., the world’s leader
in the paper engineering and manufacturing of multi-dimensional ad
inserts, direct mail and promotional premiums, has added the Bounty
Towel (Procter & Gamble) new product launch to its long and
prestigious list of clients.
Working through the New York advertising agency Jordan, McGrath,
Case &
Partners, Intervisual’s cutting-edge dimensional print pop-up insert
for the new Bounty-in-a-box product launch will make its
debut in the July issue of In Style Magazine, and is scheduled to
appear again this fall in other publications. The ad,
which is neatly contained within a four-page spread, opens to a
perfect pop-up replica of the new Bounty towel dispenser –
complete with towel. Ad copy is designed to imply that since
spills can happen anywhere in the house you’ll want a
Bounty-in-the-box for every room.
“Sixty percent of our business is related to new product launches
such as the Bounty launch,” commented Jim Richwine, president of
Intervisual. “When clients need to make a big advertising impact
dimensional print delivers. It is a proven medium which
guarantees nearly 100% awareness. And because it can be so
engaging it creates a stronger positive consumer attitude that, in
turn, results in greater and more immediate sales,” he added.
For over fifteen years, Intervisual has been responsible for many
record breaking “firsts” in print featuring pop-ups, voice and
lights, lenticular, its patented Flapper™, and many other creative
solutions. The company has created and
produced dimensional print
solutions for such clients as: AOL, Coca-Cola, Disney, FritoLay,
General Motors, IBM, Kellogg’s, Kraft and Procter & Gamble.
Founded in 1985, Intervisual is headquartered in Santa Monica,
California, with offices in New York, Chicago and Mexico City.
For additional information visit:
www.intervisual-comm.com
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