STORY IDEAS

> STORY IDEAS

"You keep out-doing yourself. Every newsletter is better than the one before!"

- 245 Park Avenue Management, Brookfield Properties

MAKING THE NEWS Story Ideas That Get Media Attention ...
Start With A Great IDEA!	Great publicity starts with a great story idea. Often that means doing something that’s a worthwhile activity on its own, but that has added value as a news hook for a media story featuring your store, product or service. Here are a few ideas designed to get media attention:
Create A List	Create a list of tips to help consumers become better shoppers.
Stage A Contest	Stage a contest of skills. For example, invite kids to enter a Mother’s Day contest, offering a special prize for Mom as the prize. Take a photo of the winner and include it with your press release.
Conduct A Survey	Conduct an opinion poll. Survey customers to determine the popularity of style trends, or purchase habits. Then inform the media of the poll results.
Introduce A Program	Introduce a new service or program. For example, offer a registry in which busy people craving convenience can fill out a quick form for automatic deliveries, or reminders at pre-selected times of the year.
Recognize Employees	Identify employees with unusual backgrounds or outside interests, and invite the media to prepare a feature story about each one.